References
Bhasin, H., BhasinI, H., & Facebook. (2018, February 17). SWOT Analysis of Southwest Airlines - Southwest Airlines SWOT. Retrieved from https://www.marketing91.com/swot-analysis-southwest-airlines/
Major Initiatives. (n.d.). Retrieved from https://www.swamedia.com/pages/major-initiatives
About Southwest. (n.d.). Retrieved from https://www.southwest.com/html/about-
southwest/index.html?clk=GFOOTER-ABOUT-ABOUT
A Southwest Airlines SWOT Analysis. (n.d.). Retrieved from http://www.rapid-business-intelligence-success.com/southwest-airlines-swot-analysis.html
Jansen, B. (2016, October 26). Southwest: Competition from 'ultra-low-cost carriers' is soaring. Retrieved from https://www.usatoday.com/story/travel/flights/todayinthesky/2016/10/26/southwest-low-cost-carrier-competition/92782630/
Southwest Airlines: Deregulations Biggest Success Story. (n.d.). Deregulation and Competition: Lessons from the Airline Industry. https://seekingalpha.com/article/4147565-southwest-airlines-strategically-positioned-long-term-success
LUV Financials | Southwest Airlines Company Stock. (2018, July 12). Retrieved from https://finance.yahoo.com/quote/LUV/financials?p=LUV
Southwest Airlines Co. (n.d.). Retrieved from https://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.LUV.NYS
Southwest Airlines Profitability. (2018, July 12). Retrieved from https://seekingalpha.com/article/4126469-southwest-airlines-consistently-profitable-long-term-price-dividend-growth-potential
Josephs, L. (2018, January 04). Southwest Airlines to Boeing: We'll take the large. Retrieved from https://www.cnbc.com/2018/01/03/southwest-airlines-wants-larger-boeing-737-max-8s-soon.html
Levine-Weinberg, A. (2018, May 22). Southwest Airlines Will Return More Cash to Shareholders. Retrieved from https://www.fool.com/investing/2018/05/22/southwest-airlines-will-return-more-cash-to-shareh.aspx
Dividend History (Updated 2018). Retrieved from https://www.streetinsider.com/dividend_history.php?q=luv
Investor Relations. (n.d.). Retrieved from http://www.southwestairlinesinvestorrelations.com/?clk=GFOOTER-ABOUT-INVESTOR
Southwest Airlines prepares for more growth with new international concourse. (2017, June 02). Retrieved from https://www.dallasnews.com/business/southwest-airlines/2017/06/02/southwest-airlines-prepares-growth-opening-new-international-concourse
T. (2016, September 28). Will International Expansion Be A Big Part of Southwest's Future Growth Strategy? Retrieved from https://www.nasdaq.com/article/will-international-expansion-be-a-big-part-of-southwests-future-growth-strategy-cm686269
Gallo, C. (2018, March 28). How Southwest Airlines Uses Emotional Storytelling to Connect with Its Customers. Retrieved from https://www.forbes.com/sites/carminegallo/2018/03/28/how-southwest-airlines-uses-emotional-storytelling-to-connect-with-its-customers/#6e9be40556ea
Team, T. (2018, February 26). Breaking Down Southwest Airlines' Flight Operating Costs. Retrieved from https://www.forbes.com/sites/greatspeculations/2018/02/23/breaking-down-southwest-airlines-flight-operating-costs/#63dcbd901432
Bhasin, H., BhasinI, H., & Facebook. (2018, February 17). SWOT Analysis of Southwest Airlines - Southwest Airlines SWOT. Retrieved from https://www.marketing91.com/swot-analysis-southwest-airlines/
Major Initiatives. (n.d.). Retrieved from https://www.swamedia.com/pages/major-initiatives
About Southwest. (n.d.). Retrieved from https://www.southwest.com/html/about-
southwest/index.html?clk=GFOOTER-ABOUT-ABOUT
A Southwest Airlines SWOT Analysis. (n.d.). Retrieved from http://www.rapid-business-intelligence-success.com/southwest-airlines-swot-analysis.html
Jansen, B. (2016, October 26). Southwest: Competition from 'ultra-low-cost carriers' is soaring. Retrieved from https://www.usatoday.com/story/travel/flights/todayinthesky/2016/10/26/southwest-low-cost-carrier-competition/92782630/
Southwest Airlines: Deregulations Biggest Success Story. (n.d.). Deregulation and Competition: Lessons from the Airline Industry. https://seekingalpha.com/article/4147565-southwest-airlines-strategically-positioned-long-term-success
LUV Financials | Southwest Airlines Company Stock. (2018, July 12). Retrieved from https://finance.yahoo.com/quote/LUV/financials?p=LUV
Southwest Airlines Co. (n.d.). Retrieved from https://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.LUV.NYS
Southwest Airlines Profitability. (2018, July 12). Retrieved from https://seekingalpha.com/article/4126469-southwest-airlines-consistently-profitable-long-term-price-dividend-growth-potential
Josephs, L. (2018, January 04). Southwest Airlines to Boeing: We'll take the large. Retrieved from https://www.cnbc.com/2018/01/03/southwest-airlines-wants-larger-boeing-737-max-8s-soon.html
Levine-Weinberg, A. (2018, May 22). Southwest Airlines Will Return More Cash to Shareholders. Retrieved from https://www.fool.com/investing/2018/05/22/southwest-airlines-will-return-more-cash-to-shareh.aspx
Dividend History (Updated 2018). Retrieved from https://www.streetinsider.com/dividend_history.php?q=luv
Investor Relations. (n.d.). Retrieved from http://www.southwestairlinesinvestorrelations.com/?clk=GFOOTER-ABOUT-INVESTOR
Southwest Airlines prepares for more growth with new international concourse. (2017, June 02). Retrieved from https://www.dallasnews.com/business/southwest-airlines/2017/06/02/southwest-airlines-prepares-growth-opening-new-international-concourse
T. (2016, September 28). Will International Expansion Be A Big Part of Southwest's Future Growth Strategy? Retrieved from https://www.nasdaq.com/article/will-international-expansion-be-a-big-part-of-southwests-future-growth-strategy-cm686269
Gallo, C. (2018, March 28). How Southwest Airlines Uses Emotional Storytelling to Connect with Its Customers. Retrieved from https://www.forbes.com/sites/carminegallo/2018/03/28/how-southwest-airlines-uses-emotional-storytelling-to-connect-with-its-customers/#6e9be40556ea
Team, T. (2018, February 26). Breaking Down Southwest Airlines' Flight Operating Costs. Retrieved from https://www.forbes.com/sites/greatspeculations/2018/02/23/breaking-down-southwest-airlines-flight-operating-costs/#63dcbd901432